The most beautiful thing about Ayurveda is that it does not just treat diseases but can effectively prevent diseases too, says Pratap Chauhan, director of Jiva Ayurveda, a 25-year-old Medical & Research Centre that has been practicing and reviving this Vedic Indian system of healing and well-being, modernising it along the way. When we heard that it has rolled out two Artificial Intelligence based tools, we could not help but speak to its director about it. Excerpts from the interview:
There has been a steady rise in the popularity of Ayurveda. Your take?
Yes, it is true. There are many reasons. First, people around the world are realising that symptomatic treatment alone is not the right approach to good health. No one wants to take a pill for the rest of their lives. Instead, they are looking for ways to treat the root cause of their disease, seeking permanent relief. Every individual is unique and the treatment of a disease becomes more effective when it is personalised. Ayurveda works on this principle and people are becoming increasingly aware of that fact.
Second, the world is burdened with preventable lifestyle diseases. Ayurveda, along with yoga and meditation, provides an effective way to prevent diseases and stay healthy.
Third, Ayurveda is affordable for the masses. For common diseases, the overall cost of getting treated is lesser.
You recently launched the Jiva Ayunique Protocol. What is it all about?
Jiva Ayunique Protocol is a first-of-its-kind tool that uses artificial intelligence and machine learning to assist Ayurveda doctors, helping them provide better treatment and enhance the quality of care. During consultation, the doctor feeds inputs from the patient into the protocol engine, which evaluates several possibilities and outcomes, in order to assist the doctor in arriving at the most precise diagnosis. The protocol engine is also capable of evaluating multiple scenarios based on patient’s inputs, helping the doctor explore a different line of treatment. It will enable treatment to become precise.
You have also rolled out the Jiva Health app. Tell us about it.
The mobile application helps users search through articles and videos that are fine-tuned according to their preferences. For instance, if a person is a pre-diabetic, they would want to know how to reduce the risk of becoming diabetic, whereas, a diabetic would want to know about things that will help them to keep blood sugar under control. On the other hand, a young girl in her 20s can browse through articles on staying beautiful with Ayurveda.
Jiva Ayurveda has been working towards modernising the ancient. How?
Ayurveda is a perfect medical system that has existed, helping people stay healthy for thousands of years. The language and terminology used in Ayurveda to explain the human system, diseases, diagnosis and treatment is exclusive to us. So, it is necessary to translate the principles of Ayurveda into modern scientific terms, so that newer generations relate to Ayurveda and use it to their benefit.
We have been working with modern scientists from India and abroad. We have conducted joint research projects with Strasbourg University, France. We have connected with Institute of Nuclear Physics, Romania, former scientists from CSIR, professors from Jamnagar Ayurved University, National Institute of Ayurveda Jaipur and All India Institute of Ayurveda Delhi on various projects.